The problem confronting CREATE was the opposite of most other projects in this book: the need not to resort to clichés when designing the A & P supermarket in Basking Ridge which includes and adjacent pharmacy. The center's architecture had to make reference to the area's history and convey a sense that the entire supermarket had been planned as a town square. To achieve this, the center was designed to reflect the architecture of A & P supermarkets from the early 1900's.
The problems became clear when trying to reconcile this "retro" architecture with modern antifire legislation by way of a steel superstructure that would imitate the wooden structures of more than 100 years ago. Another obstacle came from the fact that both the supermarket and the annexed pharmacy are double the size of their twentieth century predecessors.
The Basking Ridge supermarket is a true journey into the past, an homage to supermarkets from the turn of the twentieth century, and not, as could be thought at first glance, just an attempt at a retro style.
Excerpt from New Supermarket Design, Harper Collins, 2007
Development of the Month, August 2009
Development of the Month, June 2009
Courting a New Market: Hospitality Style, July 2008
A & P Dewy Meadow Village: New Supermarket Design, Harper Collins, 2007
The Eyes of the World Look at Boro's Aging World's Fair Relic: Queens Tribune, June 15, 2007
New Life & New Mission: New York Times, July 17, 2004
NY State Pavilion Looking for Identity: Queens Chronicle, July 15, 2004
Re-imaging a City Icon: Newsday, July 9, 2004
Development of the Month: New Jersey Real Estate Journal, September 2003
The Prada Effect: Shopping Center World, March 2003
The Little Firm that Could!: Shopping Center Business, December 2002
NY Air & Space Museum: New York Times, November 18th 2001
Dartmouth Mall: Shopping Centers Today, May 2001
Courting a New Market: Hospitality Style, July 2008